Live Lettering Activation - PayPal x WIRLC - San Francisco
I absolutely love the energy and excitement of doing a live lettering activation on site at an event! In November, I partnered with both PayPal and Women in Retail Leadership Circle to make an impression for guests at their summit in San Francisco! My team and I customized beautiful PayPal branded Moleskine notebooks with names, female power phrases, and energetic words at the historic Sir Francis Drake Hotel. The female leaders who came to the event got something special and unique, AND got to watch it get personalized right in front of them! It was an interactive and memorable way for PayPal to make an impression—one that guests were excited to keep AND use.
